Use case
AI UGC ads for candle and fragrance brands
Scent does not show up on camera, so candle and perfume ads live or die on mood, texture and the way someone reacts to a smell. Upload a product photo and a short brief, and Sepia returns a batch of vertical UGC videos, each opening on a different hook. Warm flicker, the first spritz, the gift-unboxing moment, ready for TikTok, Reels and Shorts.
Real examples
Sell a smell on camera
A fragrance is invisible, so the ad has to make people feel it. Sepia builds footage around the sensory cues that work for scent: a wick catching light, wax pooling, a face that softens on the first inhale, the slow reveal of a bottle. The product you cannot smell through a screen still lands as desire.
Hooks for gifting and self-care
Candles and perfume sell as gifts and as little rituals, and those two buyers respond to very different openers. One product comes back as several hooks, so you can test a cozy self-care angle against a present-for-her angle in the same batch. Keep the framing your audience actually rewards instead of guessing before Q4.
Premium look, creator feel
Fragrance brands need ads that feel aspirational without looking like a stiff studio spot. Every video is native 9:16 with burned-in captions, mixed sound and safe zones respected, so the aesthetic stays elevated while the energy stays UGC. New scents and seasonal drops get creative the same week they launch.
Frequently asked questions
How do you advertise a scent in a video that nobody can smell?
By leaning on everything around the scent. Sepia generates footage built on sensory storytelling: the flicker and pour of a candle, the spritz and the reaction to it, captions that name the notes. You are selling the feeling and the moment, which is exactly how scent gets bought online.
Can I test angles for gifting season without a big production?
Yes. From one product photo you get several hooks in roughly a day, so you can spin up gift-focused, self-care and seasonal angles well before the Q4 rush. Pay-as-you-go credits mean testing a fresh batch never requires a subscription or a shoot.
Will the ads match a premium fragrance brand's look?
The footage is generated to feel elevated and on-brand while keeping the loose, authentic energy of creator content. You brief the mood in a few lines, and the videos export ready to post in vertical 9:16 with captions, sound and safe zones already handled.