Free tool
UGC ad cost calculator
Estimate what creative testing really costs. Set how many UGC ad variations you want to test each month, then compare hiring creators, using an agency, and generating them with SepiaLab. Every rate is editable, so plug in your own numbers.
Cost per video
$15 per video
These are editable estimates, not quotes. Creator and agency rates vary a lot, so adjust them to your real numbers. The SepiaLab rate is the pay-as-you-go pack price.
UGC creators
$3,000
per month
$36,000 per year
Agency
$10,000
per month
$120,000 per year
SepiaLab
$300
per month
$3,600 per year
You save vs an agency
$9,700 per month
97% less than an agency for the same volume.
Same budget, more tests
33x
For the same monthly budget as an agency, you can test 666 variations instead of 20.
How this calculator works
- How much does a UGC video ad cost?
- It depends on how you make it. Hiring UGC creators often runs from $100 to $300 per video, a done-for-you agency more, and AI tools far less. SepiaLab is pay-as-you-go at about $15 per video, so the cost scales with how much you test.
- Why does creative testing need so many videos?
- Most of an ad's performance comes from the hook. To find a winning hook you need to test many variations, not one polished video. That is why cost per video matters so much once you test at volume.
- Are these numbers exact?
- No. The creator and agency rates are editable estimates, since real rates vary widely. Change them to match your own quotes. The SepiaLab rate reflects its pay-as-you-go pack pricing.