A HeyGen alternative built for UGC ads
HeyGen is a strong AI avatar platform for talking-head videos, training, and localization. Sepia does something different. It turns a product photo and a short brief into UGC style video ads, served in multiple hooks for creative testing.
Pay as you go, no subscription
You buy credits and use them when you need them. No monthly plan to manage between campaigns. You spend on the ads you actually want to produce.
Hooks in series for creative testing
Each run gives you several hooks, and each hook is a different angle on the same product. You test what resonates instead of betting everything on one cut.
A full automated UGC pipeline
Upload a product photo, write a short brief, and Sepia handles the rest. The output is 9:16 native with burned-in subtitles and music, ready to publish on TikTok, Reels, and Shorts. No shoot, no casting, no crew.
Frequently asked questions
How is Sepia different from HeyGen for UGC ads?
HeyGen centers on AI avatars and talking-head video from a script, and serves marketing, training, and localization well. Sepia is focused on UGC style product ads. You give a product photo and a short brief, and you get ad-ready videos in multiple hooks for testing.
Do I need to film anything or hire creators?
No. Sepia runs a full automated pipeline with no shoot, no casting, and no crew. It uses models such as Seedance, Veo, Kling, and ElevenLabs to produce 9:16 videos with subtitles and music, typically within about a day.